The majority of eBook readers are women. Perhaps the rough and tumble life of a private detective or a western doesn't suit the average female reader. Or perhaps it does - but it is something to keep in mind when you are brainstorming for your next book. Personally I write to please myself; creating the stories that I would like to read. But the days of Gold Medal action and science-fiction books seem to be long gone. Tastes change and perhaps readers expect more complex characters than the days of yore.
But these simpler books books also have their own morality and important life lessons. They're about honor and the idea that a single person can make a difference. These are almost old-fashioned concepts, but they are still true.
So what am I trying to say here? Write with your heart, but keep in mind that not every story will be popular with everyone.
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